Amazon Booksona | Digital and Social

There is a perception that you have to read books in a certain way, in order to be a “reader”.

To address this, we created an interactive quiz that culminates in a set of personalized book
recos based on your book “Booksona”.

Much like finding your persona through Tarot cards, the experience integrated playful technology
allowing touch and movement reactions to guide the quiz pathway and open the aperture on
reading styles.

Role: Creative Direction