Marvel & Acura Co-Branded Campaigns
360 / Integrated
Acura was the official vehicle for Thor and Marvel’s Avengers films. My writer partner
and I lead two integrated campaigns, two years in a row.
For Thor, we created a S.H.I.E.L.D recruitment & sweepstakes campaign.
And for Avengers, a gaming site that tied into the vehicles and the film’s character’s
unique attributes.
Role: Lead Creative, Concept & Execution
Join S.H.I.E.L.D. / Thor & Acura Campaign
Joinshield.com agent recruitment site
Test your skills and Thor knowledge to level up, win prizes & join S.H.I.E.L.D.
Pop-up recruitment centers at comic conventions.
We gave away
thousands of custom S.H.I.E.L.D agent IDs.
Grand prize winners received a trip to real-life professional evasive driving course & activation.
The Avengers & Acura Campaign
Transtioning from the Thor campaign, to Avengers we built sheildops.com. The site hosted a series of games, each tied to an Avengers character-themed strength, and an a super powered Acura MDX feature.
