Ornamental Conifer | GR Supra
Art, Event, Merch & Digital

When the new GR Supra launched in the US, everyone had different reasons why they loved this iconic car. “Motive” was the project theme that tied into the R&D, heritage, and build of the car. We partnered with LA’s Race Service, Ornamental Conifer & Toyota to launch a special event for enthusiasts. Nico hand-painted (yes, with brushes) the designs onto the car.

Role: Creative Direction, Concept, Copy, & Execution

We wanted to make merch that wouldn’t end up in landfills, so we designed specific items that felt
considered & spoke to enthusiasts.

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Toyota.com

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Larry Chen