Dew Tour Toyota Experience |
Experiential, Print, Design Kit & Giveaways
How do you showcase 5 youth-oriented Toyota models at the Dew Tour skateboarding event,
and make it resonate with a core audience?
Our solution was to partner with an iconic skateboard artist Jimbo Phillips. It was a awesome
experience =and a bucket list moment for myself.
Role: Concept & Execution
Event posters were signed in-person by Bob Burnquist.
Monsters, slime, mud, and nods to
classic skate iconography was created
to skin the whole experience.
The old classic “stick your head through the hole”
for a photo opp wall.
Designs for bandanna giveaways.